Improve Smartphone Clients Experience with Mobile Application Development

Smartphones, tablets and other mobiles devices have become extremely popular in last few years. Now more number of people access internet from their smartphones than using desktops and laptops. With such deep penetration of smartphones and internet, lots of companies have started developing mobile apps which run on smartphones and other mobile devices. Now all of the companies want their mobile presence through mobile apps. Actually it has gone further ahead and now market requires more than just a mobile presence. It requires an engaging, effective mobile presence that excels in all areas and keep the business stay ahead in competition. One of the most common platform for a mobile presence is a “responsive website”, but mobile applications offer many unique features and opportunities which can help in creating a superior user experience.

Now we will discuss how mobile application improves the smartphone user’s experience:-

• Standing out from Competitors

If you get your mobile app developed from Mobile App Development Company then you will have an edge. If you have a mobile application then it will differentiate your company from the rest of the competition. By developing mobile applications companies can better serve mobile customers by providing a more effective, custom experience which is not possible with a mobile ready website. It can even help your company to break into a new market or a highly congested market, as the new benefits and features of mobile applications will play a crucial role in decision making process of future customers.

• Customers can access new Mobile features

The most important advantage of a mobile application, compared to a mobile website, is the application’s capability to provide new functionalities and features to the smartphone users. Some of these functionalities include Geo location services, access to the device’s files and information, access to device camera and photo files etc. Hence these unique functionalities can allow you to provide a rich user experience to the users and they will prefer it over mobile websites. This enriching user experience attracts new users and also helps to retain current users.

• Push Targeted Content

When you go for Mobile Application Development it will provide many features in your mobile app. Push notifications is another key mobile feature which is available only to mobile applications. Push notifications are great way to engage and interact with customers. 50% of the mobile app users say that they would prefer having brands deliver deals and discounts directly to their mobile devices. Push notifications are best for this kind of promotional activity because they come directly on the user’s device which increases brand engagement and customer loyalty.

• Smooth Customer Experience

The processing power of mobile devices has gone up considerably in recent years. But the mobile websites cannot take full advantage of it because mobile browsers often slow down the connection between the user and the feature they are trying to access. Mobile apps works much faster as they are directly integrated into the mobile device, allowing even complex functionalities to run smoothly for the user.

• Provide Offline Capabilities

One of the biggest advantage of a mobile application is that some of the apps can be accessed even when you are offline. Mobile websites needs a web browser and internet connection to access while some mobile apps can function without internet connectivity as they are contained completely within the mobile device.

• Enable Real-Time Information

Mobile applications has higher performance capabilities and provide unique user experience to the users which are practically impossible for a mobile website due to mobile browser bottleneck. One of such kind of example is the navigation feature of Google Maps mobile app. The turn by turn feedback in Google maps should be instantaneous for the user in order for the feature to be useful. Mobile applications can provide this feature. Google Maps provides this information real-time for the users. This real time information is very useful to the consumers.

Conclusion

In 2018 and in coming years, a mobile presence of your brand will become more and more crucial. Mobile consumers space is becoming very competitive as more brands are adapting their websites and services to be mobile ready. Hence just having a mobile presence will no longer provide a competitive advantage and consumer engagements. To succeed your brand you ought to have a mobile application with all the required features. This mobile app should also be highly optimized and should provide smooth and intuitive user experience to the users. As the users will get flawless and amazing user experience by using your mobile app, they will come back again and again to buy product and services from your mobile app.

Why Should You Hire Professional iOS App Developer?

In today’s digital world, every business is looking to have a mobile app for their growing business. Now smartphones are the most commonly used devices among the masses in the world. iOS and Android are the two main platforms that run smartphones hence business owner faces a dilemma when choosing a platform for their mobile app development. There are some reasons and benefits for launching your business application first in iOS than at Android. Both of the mobile platforms i.e. iOS and Android are widespread and devices belonging to them are used by millions of people around the world. However when we talk about developing application for your business, with which you can better interact with your target audience, you need to select the best of these two platforms. The development of iOS business applications are seen to be more productive especially in the developed countries as large number of people are using iPhone, iPad and other iOS devices there. Hence you should develop iOS application for your business.

If UI and UX is major Concern for You

You should look for iOS Developer to create your app if you are more concerned about the UI and UX of the app. iOS is famous for its easy, simple and intuitive user interface. The exceptional nature of the iOS platform makes sure that the application will be more flexible and faster. UI and UX have been the major concern and focus area of research for Apple. Therefore it has led to the creation of apps which do not need a tutorial to understand. Large number of Apple customers prefer Apple for an incredible user interface. Looking at the popularity of the Apple devices, you should develop your business app for iOS platform.

If you want More Paying Clients

Although Android has a much larger market share in the smartphone market but Apple is still preferred when it comes to customer solvency. Apple users are more willing to pay for an app than Android users. One of the reason for this is that Android is an open source platform which is more popular in developing countries and has mostly free apps while Apple’s iOS is more popular in developed countries and has so many paid apps. Hence iOS can be a good starting point if you are looking for more paying clients. 

High Security

All of the iOS App Developers are known to create those iOS apps which provide high level of security. In business application development the company should choose a platform which although provides interesting features but it must provide highest level of security to its users. iPhone users are more safe from an outside attack than Android users. iOS presents a robust platform which is free from viruses and malware, making it an ideal choice for mobile app development for the businesses.

Secure Transactions

There are many measures to improve the security aspects of online payments. iOS application makes it safer for its users by encrypting their online transactions and deleting threats such as phishing, piracy etc. iOS market and support devices such as iPad and iPhone support secure transactions which will increase sales and productivity for your business through iOS app.

Excellent Customer Experience

iOS users are generally happy and satisfied users. Thanks to the advanced hardware, excellent customer services and amazing software, Apple has developed an excellent brand in consumer electronics. All of the iOS apps works well on iPhones and provides an excellent user interface which are key thing for running any business.

Conclusion

Although Android and iOS both are popular but Apple is a more reliable brand and it has established itself as more secure, user and customer friendly platform which is more popular among the users which are more willing to pay for the apps. Hence if you want to create an app for your business you should go for iOS app development.