New Focus of Millennials: Mobile Fitness and Wellness Apps

There was a time when Baby Boomers were the largest generation. These people have born after world war 2 till 1964. They are still in large numbers but now Millennials who were born between 1980-1996, have took the center stage and right now is the largest generation, most of whom are digital natives and prefer to do everything from their mobile devices – from accessing internet, reading content, shopping to communicating with their friends on social media. As per a report, millennials are important as other than that they are the largest, they give high value and priority to their family and health and are the main driving force behind the explosive growth in health and fitness related apps. Actually, one in each three millennials share health and fitness related content from a mobile device at least once a week and these are the global trends. These recommendations are very important factor in building brand trust.

These are the reasons why so many businesses want to hire app developer to build a fitness app for them. Millennials extensively read the content and when we talk about health and wellness, they want the content which provides them tips and guidance to accomplish their targets related to health. Hence key thing is the deliver the content or information in a well formatted manner and mobile apps are the perfect fit to take that responsibility. As per the report, mobile is the only media platform where time spent is growing. Actually, mobile adoption is expected to increase from 50% to 74% in US by the end of this year i.e 2018.

Millennials do extensive use of technology and have incredible spending power that’s why they are the target for so many companies which are pushing their ideas related to health and technology. With the use of modern day technology, millennials have changed the global market focus in different direction.  Although they are earning less than the previous generation but they spend more on fitness and health than any other generation ever. As per a report, about 84% of millennials believe that exercise is important and they increasingly use fitness attire on a regular basis.


New Age Health Companies are Coming Fast 
Many health companies look for Cross Platform App Developers as they want to launch their fitness mobile app for both the popular platforms i.e Android and iOS at the same time so that they can reach the maximum number of people most of which are millennials. Many companies which came up by purely focusing on wellness have been succeeded as there are so many active young people who want to do exercise and look for activities related to wellness. Some of these companies are :- Fitbit, Cycle House, SoulCycle, Wellery, Orange Theory etc. These companies have attracted so many millennials towards them due to their philosophy and working of living a healthy lifestyle, even if it cost the users some money. Millennials are the top users of social media and are prone to many new age diseases. But they don’t go to doctor most of the time rather they prefer to do online research through mobile devices and computers to cure themselves. Actually 93% of millennials go to internet for solutions to treat the illnesses. There are so many social media accounts, blogs and websites providing health information and millennials prefer to use this information. They are happy to get real-time responses on social media that’s why they are so much attracted towards it. 

Due to the above reasons, it is now clear that millennials are driving the demand for the healthcare industry.  As per an analysis, the global market for wellness and health is expected to reach $815 billion by 2021.


Why You Should Create a Mobile App 
Health and fitness comes as one of the top priority in the millennial lifestyles therefore wellness has become a trend. There are so many popular mobile apps which provide the wellness lifestyle experience through multiple gaming features like team challenges, reward progress tracking, milestone achievements and total scoreboards. These kind of things motivates everyone who use these apps. Millennials have huge spending power which is in trillions hence they can push wellness companies into success virtually overnight. It is not a surprise that, fitness apps are currently experiencing an increase of 62% in usage and an 87% growth in the health and fitness category of the mobile app industry. 
Hence if you are looking for an app creator and want to build a mobile presence for your existing health company or want to create a new fitness and wellness company, then it is the right time now to do that by getting a mobile app built for you by hiring a professional mobile app development company.

High-quality hybrid mobile app development with Flutter

Did you ever think of an SDK that would make mobile app development a breezy affair for the Android app developers all around the world? Well, if you are stepping into a cross-platform app development, you should be very much sure about it as it’s going to be even in more demand than ever before. Not only it helps to accomplish iOS development and Android development hand-in-hand but also saves a ton of time in coding. 

Moreover, the advanced technologies that are being deployed to create unique apps with awesome features for smartphones are commendable and Flutter is one such tool.


What is Flutter SDK by the way in mobile app development? 
Before we move on to the things that are really helping the app developers to nail the app development process, let us know more about Flutter...

Flutter has kind of a past until it got finally released by Google. The Alpha build of Flutter was first revealed in Google I/O in the year 2017. The first Beta version was released in the year 2018 in Mobile World Congress. The good news was that now the companies can actually deploy this technology for developing full-fledged Android apps for their clients.

We will be focusing more on the Beta 2 version of Flutter- which has been released just a few days ago in the past month of April. It provides more advanced features that would take the development process in Android to the next level possible for sure.


What is Flutter?

It is definitely the latest SDK that has been launched by Google to create dynamic and robust high-end hybrid apps as it facilitates cross-platform mobile app development. 

Cross-platform app development! What is that?

It simply means that an app created in a single codebase can be run on Android platforms as well as iOS platform. The developers don’t have to work on developing apps for Android and iPhone separately. 

Not that it runs on Java and C#, it runs on Dart language. Dart is a language that Google has developed on its own just like Swift is created by the iOS developers of Apple inc. 

No doubt, Flutter is actually getting popular with the developers worldwide because this is “kind-of-new” tool, very dynamic and saves a ton of time.


Some Ultimate Features of Flutter Beta 2 version:

• Installation is as easy as ABC: The installation process was not easy in the earlier versions of Flutter and so it was much needed for those in the iOS development or any mobile app development. As cloning process was necessary in the Beta 1 version earlier, it was a bit slow with the installation process. Now, that they have come bucked up with the new version , there is extremely fast installation through downloading and extracting the installation archive whether it’s Windows, macOS, and Linux! 

• Just the Best Developer SDK Tool:  A variety of new improvements has been shown by the Flutter team with M23 tools milestone and that includes our very own IntelliJ as well as Android Studio getting a very much new ‘Outline view’. It is going to offer a structured tree view of UI widgets. However, this is available in the build method. To further add to this, we also see a support for the ‘Format on Save’ facility.  

• Optimized and Structured: The asset system that Flutter has come up with is optimized to a great extent. This optimization and structure is much needed in iPhone development as well as Android development. Isn’t it?

1. There is no need for unnecessary extraction of assets so it leads to faster app launch than before in Beta 1 version of Flutter. 
2. Plugins are now capable to access asset and that too from the native side of it in the mobile app development process. 

• Fast Synching: Beta2 version of Flutter is all about the fast and robust synching process. With the very handy and hassle-free Dart 2 as the default in Flutter mobile app development process, developers can now get fast async calls, and a rich type system along with that.

So, we see the all new improved Flutter in Beta2 version and we discussed the major ones above. 

Let’s now have a look at how Flutter can aptly replace any other cross-platform app development tool!


Flutter is high-quality native interfaces on iOS and Android:

Supported by Dart: The fast and furious programming language!
As we already mentioned that Dart is actually the better replacement or alternative of Java- a very popular mobile app development programming language. Just except the fact that Dart is created by Google. The development process becomes faster with Flutter as compared to Java, especially when it's about cross-platform development. 60 FPS is supported.


Step-by-step Clear Documentation keeps the things easy:
React Native- developed by Facebook is no good choice for the beginners when it comes to learn things initially. It is because one doesn’t find a very impressive documentation to follow.

However, with Dart and Flutter, you are ensured of the documentation that really helps!

How Swift is better than Objective-C for iPhone Application Development?

Mobile app development is the rapid growing IT industry and it has seen the rise and fall of a number of app programming languages. In long term, only that programming language survives which makes developer’s life easier, give the programmers space to experiment and is cost effective for businesses.

Apple has released Swift programming language for iPhone App Development Services in 2014. Apple has great expectations for this language therefore there is hot debate going on for which is better: Swift or Objective-C. In this article, we will tell you about the reasons why Swift is better than Objective-C in 2018.
When we see the value of a programming language from a developer’s point of view, there are many factors to be considered but when we weigh a programming language from the viewpoint of a business there are few points that have to be considered like Cost of Development, time it takes for development and the scope of further innovation or update. While debate can go on but our experience says Swift is ahead than Objective-C, when we consider all of their advantages. Now let’s discuss how a company which is looking for iPhone app development, will benefit by investing in Swift.

Reasons why You Should Choose SHow Swift is better than Objective-C for iPhone Application Development? 

Swift over Objective-C:-

• Swift is the Future : Most of the iPhone App Developers find that Apple’s Swift is the most well organized and well structured open source iOS app development programming language. Comparing Swift with Objective-C results that Swift is much faster, calls for less memory management and is much more expressive than Objective-C. Due to many benefits of Swift, it is one of the top programming language for 2018.

• Swift Requires Less Coding Efforts :  Swift has inline support for manipulation of data and text strings and it provides easy and error free code. As the classes are not classified in two parts i.e. the implementation and the interface, the number of files get reduced to half, making it easier to handle. Therefore Swift requires less coding efforts while writing same statements again or producing string manipulation.

• You will get the huge community Support :  As Swift is open source hence it has the support of a large community of developers. This community support makes it possible for the developers to identify bugs and crashes in the language on time. The developers can resolve the issues they are facing while working in Swift easily and more effectively. This community support makes Swift the most widely used app programming language.

• In Swift, app will Face Minimal Bugs and Issues :  Swift is safe due to the feature of Type interface. By using this feature, programmers can cut the coding length significantly. Type interface make use of the default setting until specified by special keyword and helps developers in avoiding incorrect coding due to incorrect input values. When we compare Objective-C and Swift then we find that Swift also eliminates null pointer concept used by Objective-C. It creates compiler error each time a developer uses the null pointer variables in source code and even generates feedback loop and warn programmers to not use null-pointer variable. 

• Using Swift, your App will be Highly Secure : Swift support an all-inclusive Security Framework which has many APIs, which are used to handle certificates, keys, trust policies, authorization services and apply encryption on the messages. Swift helps in creating apps which are known for the security features they offer in development process and in the end product to the users.

Conclusion
In past Objective-C was widely used to create iOS apps but ever-since Apple launched the Swift programming language it has become the favorite among the iOS app developers due to its immense benefits. Swift is fast, secure, error-free, reliable, cost effective, easy to maintain and easy to test and provides a platform which is widely popular. Hence Swift will become even more popular in 2018 and beyond in coming future.

Improve Smartphone Clients Experience with Mobile Application Development

Smartphones, tablets and other mobiles devices have become extremely popular in last few years. Now more number of people access internet from their smartphones than using desktops and laptops. With such deep penetration of smartphones and internet, lots of companies have started developing mobile apps which run on smartphones and other mobile devices. Now all of the companies want their mobile presence through mobile apps. Actually it has gone further ahead and now market requires more than just a mobile presence. It requires an engaging, effective mobile presence that excels in all areas and keep the business stay ahead in competition. One of the most common platform for a mobile presence is a “responsive website”, but mobile applications offer many unique features and opportunities which can help in creating a superior user experience.

Now we will discuss how mobile application improves the smartphone user’s experience:-

• Standing out from Competitors

If you get your mobile app developed from Mobile App Development Company then you will have an edge. If you have a mobile application then it will differentiate your company from the rest of the competition. By developing mobile applications companies can better serve mobile customers by providing a more effective, custom experience which is not possible with a mobile ready website. It can even help your company to break into a new market or a highly congested market, as the new benefits and features of mobile applications will play a crucial role in decision making process of future customers.

• Customers can access new Mobile features

The most important advantage of a mobile application, compared to a mobile website, is the application’s capability to provide new functionalities and features to the smartphone users. Some of these functionalities include Geo location services, access to the device’s files and information, access to device camera and photo files etc. Hence these unique functionalities can allow you to provide a rich user experience to the users and they will prefer it over mobile websites. This enriching user experience attracts new users and also helps to retain current users.

• Push Targeted Content

When you go for Mobile Application Development it will provide many features in your mobile app. Push notifications is another key mobile feature which is available only to mobile applications. Push notifications are great way to engage and interact with customers. 50% of the mobile app users say that they would prefer having brands deliver deals and discounts directly to their mobile devices. Push notifications are best for this kind of promotional activity because they come directly on the user’s device which increases brand engagement and customer loyalty.

• Smooth Customer Experience

The processing power of mobile devices has gone up considerably in recent years. But the mobile websites cannot take full advantage of it because mobile browsers often slow down the connection between the user and the feature they are trying to access. Mobile apps works much faster as they are directly integrated into the mobile device, allowing even complex functionalities to run smoothly for the user.

• Provide Offline Capabilities

One of the biggest advantage of a mobile application is that some of the apps can be accessed even when you are offline. Mobile websites needs a web browser and internet connection to access while some mobile apps can function without internet connectivity as they are contained completely within the mobile device.

• Enable Real-Time Information

Mobile applications has higher performance capabilities and provide unique user experience to the users which are practically impossible for a mobile website due to mobile browser bottleneck. One of such kind of example is the navigation feature of Google Maps mobile app. The turn by turn feedback in Google maps should be instantaneous for the user in order for the feature to be useful. Mobile applications can provide this feature. Google Maps provides this information real-time for the users. This real time information is very useful to the consumers.

Conclusion

In 2018 and in coming years, a mobile presence of your brand will become more and more crucial. Mobile consumers space is becoming very competitive as more brands are adapting their websites and services to be mobile ready. Hence just having a mobile presence will no longer provide a competitive advantage and consumer engagements. To succeed your brand you ought to have a mobile application with all the required features. This mobile app should also be highly optimized and should provide smooth and intuitive user experience to the users. As the users will get flawless and amazing user experience by using your mobile app, they will come back again and again to buy product and services from your mobile app.