New Focus of Millennials: Mobile Fitness and Wellness Apps

There was a time when Baby Boomers were the largest generation. These people have born after world war 2 till 1964. They are still in large numbers but now Millennials who were born between 1980-1996, have took the center stage and right now is the largest generation, most of whom are digital natives and prefer to do everything from their mobile devices – from accessing internet, reading content, shopping to communicating with their friends on social media. As per a report, millennials are important as other than that they are the largest, they give high value and priority to their family and health and are the main driving force behind the explosive growth in health and fitness related apps. Actually, one in each three millennials share health and fitness related content from a mobile device at least once a week and these are the global trends. These recommendations are very important factor in building brand trust.

These are the reasons why so many businesses want to hire app developer to build a fitness app for them. Millennials extensively read the content and when we talk about health and wellness, they want the content which provides them tips and guidance to accomplish their targets related to health. Hence key thing is the deliver the content or information in a well formatted manner and mobile apps are the perfect fit to take that responsibility. As per the report, mobile is the only media platform where time spent is growing. Actually, mobile adoption is expected to increase from 50% to 74% in US by the end of this year i.e 2018.

Millennials do extensive use of technology and have incredible spending power that’s why they are the target for so many companies which are pushing their ideas related to health and technology. With the use of modern day technology, millennials have changed the global market focus in different direction.  Although they are earning less than the previous generation but they spend more on fitness and health than any other generation ever. As per a report, about 84% of millennials believe that exercise is important and they increasingly use fitness attire on a regular basis.


New Age Health Companies are Coming Fast 
Many health companies look for Cross Platform App Developers as they want to launch their fitness mobile app for both the popular platforms i.e Android and iOS at the same time so that they can reach the maximum number of people most of which are millennials. Many companies which came up by purely focusing on wellness have been succeeded as there are so many active young people who want to do exercise and look for activities related to wellness. Some of these companies are :- Fitbit, Cycle House, SoulCycle, Wellery, Orange Theory etc. These companies have attracted so many millennials towards them due to their philosophy and working of living a healthy lifestyle, even if it cost the users some money. Millennials are the top users of social media and are prone to many new age diseases. But they don’t go to doctor most of the time rather they prefer to do online research through mobile devices and computers to cure themselves. Actually 93% of millennials go to internet for solutions to treat the illnesses. There are so many social media accounts, blogs and websites providing health information and millennials prefer to use this information. They are happy to get real-time responses on social media that’s why they are so much attracted towards it. 

Due to the above reasons, it is now clear that millennials are driving the demand for the healthcare industry.  As per an analysis, the global market for wellness and health is expected to reach $815 billion by 2021.


Why You Should Create a Mobile App 
Health and fitness comes as one of the top priority in the millennial lifestyles therefore wellness has become a trend. There are so many popular mobile apps which provide the wellness lifestyle experience through multiple gaming features like team challenges, reward progress tracking, milestone achievements and total scoreboards. These kind of things motivates everyone who use these apps. Millennials have huge spending power which is in trillions hence they can push wellness companies into success virtually overnight. It is not a surprise that, fitness apps are currently experiencing an increase of 62% in usage and an 87% growth in the health and fitness category of the mobile app industry. 
Hence if you are looking for an app creator and want to build a mobile presence for your existing health company or want to create a new fitness and wellness company, then it is the right time now to do that by getting a mobile app built for you by hiring a professional mobile app development company.