New Focus of Millennials: Mobile Fitness and Wellness Apps

There was a time when Baby Boomers were the largest generation. These people have born after world war 2 till 1964. They are still in large numbers but now Millennials who were born between 1980-1996, have took the center stage and right now is the largest generation, most of whom are digital natives and prefer to do everything from their mobile devices – from accessing internet, reading content, shopping to communicating with their friends on social media. As per a report, millennials are important as other than that they are the largest, they give high value and priority to their family and health and are the main driving force behind the explosive growth in health and fitness related apps. Actually, one in each three millennials share health and fitness related content from a mobile device at least once a week and these are the global trends. These recommendations are very important factor in building brand trust.

These are the reasons why so many businesses want to hire app developer to build a fitness app for them. Millennials extensively read the content and when we talk about health and wellness, they want the content which provides them tips and guidance to accomplish their targets related to health. Hence key thing is the deliver the content or information in a well formatted manner and mobile apps are the perfect fit to take that responsibility. As per the report, mobile is the only media platform where time spent is growing. Actually, mobile adoption is expected to increase from 50% to 74% in US by the end of this year i.e 2018.

Millennials do extensive use of technology and have incredible spending power that’s why they are the target for so many companies which are pushing their ideas related to health and technology. With the use of modern day technology, millennials have changed the global market focus in different direction.  Although they are earning less than the previous generation but they spend more on fitness and health than any other generation ever. As per a report, about 84% of millennials believe that exercise is important and they increasingly use fitness attire on a regular basis.


New Age Health Companies are Coming Fast 
Many health companies look for Cross Platform App Developers as they want to launch their fitness mobile app for both the popular platforms i.e Android and iOS at the same time so that they can reach the maximum number of people most of which are millennials. Many companies which came up by purely focusing on wellness have been succeeded as there are so many active young people who want to do exercise and look for activities related to wellness. Some of these companies are :- Fitbit, Cycle House, SoulCycle, Wellery, Orange Theory etc. These companies have attracted so many millennials towards them due to their philosophy and working of living a healthy lifestyle, even if it cost the users some money. Millennials are the top users of social media and are prone to many new age diseases. But they don’t go to doctor most of the time rather they prefer to do online research through mobile devices and computers to cure themselves. Actually 93% of millennials go to internet for solutions to treat the illnesses. There are so many social media accounts, blogs and websites providing health information and millennials prefer to use this information. They are happy to get real-time responses on social media that’s why they are so much attracted towards it. 

Due to the above reasons, it is now clear that millennials are driving the demand for the healthcare industry.  As per an analysis, the global market for wellness and health is expected to reach $815 billion by 2021.


Why You Should Create a Mobile App 
Health and fitness comes as one of the top priority in the millennial lifestyles therefore wellness has become a trend. There are so many popular mobile apps which provide the wellness lifestyle experience through multiple gaming features like team challenges, reward progress tracking, milestone achievements and total scoreboards. These kind of things motivates everyone who use these apps. Millennials have huge spending power which is in trillions hence they can push wellness companies into success virtually overnight. It is not a surprise that, fitness apps are currently experiencing an increase of 62% in usage and an 87% growth in the health and fitness category of the mobile app industry. 
Hence if you are looking for an app creator and want to build a mobile presence for your existing health company or want to create a new fitness and wellness company, then it is the right time now to do that by getting a mobile app built for you by hiring a professional mobile app development company.

What’s in store for iPhone developers in iOS 11 update

With every new update in the iOS version every time, the iPhone users’ choice changes and thus, it affects the way the apps are built by any company rendering iPhone app development services. Starting from the 3D and some amazing Virtual and Augmented reality apps, the apps which are being developed by the iOS developers today. 

Effect of iOS 11 Update on iPhone Developer

Revolutionary iPhone app development with iOS 11:  
With time, iPhone development scenario has changed a lot. Latest and dynamic techniques and methods come to the development market and iPhone developers make use of those techniques to develop more revolutionary and groundbreaking apps. AR and VR are the latest things that have got introduced into the apps.

Some of the most famous AR iOS apps are:

1.Froggipedia
2.WWF Free Rivers
3.Boulevard AR
4.American Airlines
5.Chalk
6.Monster Park


Why improvements are highly revolutionary this time?
Improvements and optimizations is a normal thing for all the iOS updates till now but what we have witnessed in iOS version 11 is something groundbreaking and progressive because of the fan following of Pokemon Go. Yes! It’s that interesting because Pokemon Go has global fans in billions all over the world who has gone crazy over this AR and VR app. It looked like as if the world is limited to finding Pokemons on the Go.


What developers should utilise in iOS 11 to create apps? 
There are two biggest trends in the iOS app development today. First is: Augmented Reality and second is Machine Learning. The iOS developers can take these two fields to create something more extraordinary and interesting for their clients.

These trends will rock till the end of the era so there is much work that has to be done in this field. Along with Machine Learning and Augmented Reality, there are still more features that we will be discussing.

ARKit is the foundation of some awesome apps: 
A tool which is used by the iPhone app development company to create apps that are full of amazing features and options is called ARKit that is Augmented Reality Kit.
Not only gaming apps can be created with this but also industrial manufacturing and other corporate uses are also possible.

Consumer apps can be created with maximum impact. What we saw in the previous versions was the 2D overlays but the all new ARKit gives apps an intricate and complex understanding of the scenes they’re in. IT gives an impressive experience to the users of those apps.

What can it detect?

• Horizontal and vertical planes, allowing apps to accurately place and rotate objects relative to the user’s position, and detect ambient light levels in order to apply lighting or shadow effects.

• Pokémon Go is the finest game which can clearly illustrate what we are talking about the updates. In the non-updated version of this gaming app, various critters players chased remained in a fixed position no matter how the user moved their phone around. 

Changes in the game after the introduction of ARKit:
After the new features in the game with the introduction of the ARKit, positional tracking has been introduced which  allows the user of the game to adjust automatically the size of Pokémon and also the orientation which is completely in line with the player’s approach towards it. 

The position of the player is also understandable by the game itself which means that the game can understand the player position as compared to the Pokemon’s.


CoreML is the next big thing in the world of Machine Learning:
There was a disadvantage to the developers uptil now they used to do server-side calculations. But from now on, iPhone app developers can easily use CoreML to take advantage of machine learning algorithms without any server-side calculations. This will not lead to bad results in performance delays and will not require a stable connection.

With CoreML, however, iOS 11 has made it possible for developers in iPhone app development company  to implement any number of machine learning frameworks inside the apps themselves, taking advantage of the iPhone’s hardware.

To conclude, these above discussed changes and updates will definitely change the way the apps are built.

How Swift is better than Objective-C for iPhone Application Development?

Mobile app development is the rapid growing IT industry and it has seen the rise and fall of a number of app programming languages. In long term, only that programming language survives which makes developer’s life easier, give the programmers space to experiment and is cost effective for businesses.

Apple has released Swift programming language for iPhone App Development Services in 2014. Apple has great expectations for this language therefore there is hot debate going on for which is better: Swift or Objective-C. In this article, we will tell you about the reasons why Swift is better than Objective-C in 2018.
When we see the value of a programming language from a developer’s point of view, there are many factors to be considered but when we weigh a programming language from the viewpoint of a business there are few points that have to be considered like Cost of Development, time it takes for development and the scope of further innovation or update. While debate can go on but our experience says Swift is ahead than Objective-C, when we consider all of their advantages. Now let’s discuss how a company which is looking for iPhone app development, will benefit by investing in Swift.

Reasons why You Should Choose SHow Swift is better than Objective-C for iPhone Application Development? 

Swift over Objective-C:-

• Swift is the Future : Most of the iPhone App Developers find that Apple’s Swift is the most well organized and well structured open source iOS app development programming language. Comparing Swift with Objective-C results that Swift is much faster, calls for less memory management and is much more expressive than Objective-C. Due to many benefits of Swift, it is one of the top programming language for 2018.

• Swift Requires Less Coding Efforts :  Swift has inline support for manipulation of data and text strings and it provides easy and error free code. As the classes are not classified in two parts i.e. the implementation and the interface, the number of files get reduced to half, making it easier to handle. Therefore Swift requires less coding efforts while writing same statements again or producing string manipulation.

• You will get the huge community Support :  As Swift is open source hence it has the support of a large community of developers. This community support makes it possible for the developers to identify bugs and crashes in the language on time. The developers can resolve the issues they are facing while working in Swift easily and more effectively. This community support makes Swift the most widely used app programming language.

• In Swift, app will Face Minimal Bugs and Issues :  Swift is safe due to the feature of Type interface. By using this feature, programmers can cut the coding length significantly. Type interface make use of the default setting until specified by special keyword and helps developers in avoiding incorrect coding due to incorrect input values. When we compare Objective-C and Swift then we find that Swift also eliminates null pointer concept used by Objective-C. It creates compiler error each time a developer uses the null pointer variables in source code and even generates feedback loop and warn programmers to not use null-pointer variable. 

• Using Swift, your App will be Highly Secure : Swift support an all-inclusive Security Framework which has many APIs, which are used to handle certificates, keys, trust policies, authorization services and apply encryption on the messages. Swift helps in creating apps which are known for the security features they offer in development process and in the end product to the users.

Conclusion
In past Objective-C was widely used to create iOS apps but ever-since Apple launched the Swift programming language it has become the favorite among the iOS app developers due to its immense benefits. Swift is fast, secure, error-free, reliable, cost effective, easy to maintain and easy to test and provides a platform which is widely popular. Hence Swift will become even more popular in 2018 and beyond in coming future.