Smartphones, tablets and other mobiles devices have become extremely popular in last few years. Now more number of people access internet from their smartphones than using desktops and laptops. With such deep penetration of smartphones and internet, lots of companies have started developing mobile apps which run on smartphones and other mobile devices. Now all of the companies want their mobile presence through mobile apps. Actually it has gone further ahead and now market requires more than just a mobile presence. It requires an engaging, effective mobile presence that excels in all areas and keep the business stay ahead in competition. One of the most common platform for a mobile presence is a “responsive website”, but mobile applications offer many unique features and opportunities which can help in creating a superior user experience.
Now we will discuss how mobile application improves the smartphone user’s experience:-
- Standing out from Competitors
If you get your mobile app developed from Mobile App Development Company then you will have an edge. If you have a mobile application then it will differentiate your company from the rest of the competition. By developing mobile applications companies can better serve mobile customers by providing a more effective, custom experience which is not possible with a mobile ready website. It can even help your company to break into a new market or a highly congested market, as the new benefits and features of mobile applications will play a crucial role in decision making process of future customers.
- Customers can access new Mobile features
The most important advantage of a mobile application, compared to a mobile website, is the application’s capability to provide new functionalities and features to the smartphone users. Some of these functionalities include Geo location services, access to the device’s files and information, access to device camera and photo files etc. Hence these unique functionalities can allow you to provide a rich user experience to the users and they will prefer it over mobile websites. This enriching user experience attracts new users and also helps to retain current users.
- Push Targeted Content
When you go for Mobile Application Development it will provide many features in your mobile app. Push notifications is another key mobile feature which is available only to mobile applications. Push notifications are great way to engage and interact with customers. 50% of the mobile app users say that they would prefer having brands deliver deals and discounts directly to their mobile devices. Push notifications are best for this kind of promotional activity because they come directly on the user’s device which increases brand engagement and customer loyalty.
- Smooth Customer Experience
The processing power of mobile devices has gone up considerably in recent years. But the mobile websites cannot take full advantage of it because mobile browsers often slow down the connection between the user and the feature they are trying to access. Mobile apps works much faster as they are directly integrated into the mobile device, allowing even complex functionalities to run smoothly for the user.
- Provide Offline Capabilities
One of the biggest advantage of a mobile application is that some of the apps can be accessed even when you are offline. Mobile websites needs a web browser and internet connection to access while some mobile apps can function without internet connectivity as they are contained completely within the mobile device.
- Enable Real-Time Information
Mobile applications has higher performance capabilities and provide unique user experience to the users which are practically impossible for a mobile website due to mobile browser bottleneck. One of such kind of example is the navigation feature of Google Maps mobile app. The turn by turn feedback in Google maps should be instantaneous for the user in order for the feature to be useful. Mobile applications can provide this feature. Google Maps provides this information real-time for the users. This real time information is very useful to the consumers.
Conclusion
In 2018 and in coming years, a mobile presence of your brand will become more and more crucial. Mobile consumers space is becoming very competitive as more brands are adapting their websites and services to be mobile ready. Hence just having a mobile presence will no longer provide a competitive advantage and consumer engagements. To succeed your brand you ought to have a mobile application with all the required features. This mobile app should also be highly optimized and should provide smooth and intuitive user experience to the users. As the users will get flawless and amazing user experience by using your mobile app, they will come back again and again to buy product and services from your mobile app.
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